Straight Outta Hopton (Student Project)



Graphic Designer, Photographer, Copy Writer: Dylan Adams
Project Type: Student Project
School: South Hills School of Business & Technology
Course: Packaging Design
Tutor: Luciano Sormani
Location: Pennsylvania, USA
Packaging Contents: Beer
Packaging Materials: Glass

The name of my company is called Ruthless Brewing. Our brewery specializes in producing IPA’s, Stouts, Dark Lagers, Sours, and seasonal beers. The theme for most of our beers consist of musicians; new and old. We run rappers, singers, rock bands & solo performers. With this type of theme, we bring out the collectors and competition in people. Also, our beer tastes pretty darn good to add to the brand. Variety packs are available ranging from different eras and genres.

Our Company would target anyone who likes music, old or new. So a wide range of people. Collectors and teenagers will be a big target as well.

Our beers will mostly be consumed at a party or at home. Our beer is one you will share with your friends and show off the face on the beer. Bringing this beer to a party will bring excitement to it real quick.

Our beer will give off the feeling of euphoria and excitement. Whichever beer you get, you will feel like you are sharing a mutual feeling with them from drinking the beer. Just you and your favorite musician in your hand. Can’t get any better than that.

What’s Unique?
Our most recent theme is a variety 6 pack of rappers that are from Compton, CA. This pack will be called “Straight Outta Hopton” The rappers include Dre Dre, Eazy E, Kendrick Lamar, Ice Cube, Tyga, and Suge Knight. Each Rapper will have a different flavor of beer. The name will be based around one of their albums or songs. The type of beer will be an American Imperial Stout. The type of bottle this beer will be in will be in the shorter but wider beer bottles.

The design based around the packaging for this beer will be a big letter, posterized looking feel. A mix of old school/new school design. For the front of the label, there will a posterized feeling image of the rapper. From there, I will base my typefaces and color choices. The color choices will reflect each rapper. The packaging of this 6 pack will catch the eye of many people.