Creative Agency: Litho Lab
Creative Director: Luise Chancafe
Graphic Design: Cristian Loo, Paula Villafana
Project Type: Produced, Commercial Work
Client: Organic Premium Perú SAC
Location: Lima, Perú
Packaging Materials: Printing on polypropylene
We were commissioned to propose a new image for the brand Bio Pitsi, which are a company that sells juices and fruit compotes. In this case they gave us the challenge of redesigning its line of organic juices.
To start, we seek to differentiate the typical scheme that all labels have, we wanted to go far away from the classic fruit photograph and the excessive amount of information. As its products are produced in the Marankiari community (Peruvian jungle), we found it perfect to take it as an inspiration, to highlight the natural place where they come.
The visual identity is based on the vibrant colors of the fruits that compose the product so it can stand out from the rest of the competition, and a synthesis of the community was added to accompany it. In addition, a fresh and lively typeface that contrasts perfectly with the new organic logo was used.
To achieve a marked separation, juices containing stevia varied the main color white, to highlight the purity and freshness.