Grenade Liqueur

Creative Agency: dolphins // communication design
Creative Director: Thanasis Tsampoukas
Art Director: Vasilis Papadopoulos
Graphic Designer: Konstantinos Pavlidis
Project Type: Produced, Commercial Work
Client: EVA – Greek Distillation Company S.A.
Location: Thessaloniki, Greece
Packaging Contents: Liqueur, Spirits
Packaging Materials: Glass, Wood

The symbolisms of power and the characteristic structure of the fruit, which validates the historical comparison -by the French army- of a grenade with a pomegranate, provided the main inspiration for the design of the packaging.

The deconstruction of the form and the usage of a floral font for the brand name illustrate the explosive gustatory experience of the product.

GRENADE liqueur is made of natural pomegranate juice, combining the classic home recipe with the technical know-how.