London (UK) & Vancouver (Canada)

Creative Agency: Midday
Creative Partners: Claudio Vecchio, Will Gladden
Illustrator: Andrew Davidson
Project Type: Produced, Commercial Work
Client: Aphrodite’s
Location: London
Packaging Contents: Pomegranate & Hibiscus Vinegar, Pomegranate Ketchup
Packaging Substrate / Materials: Glass
Printing Process: Lithography & foil Stamping

Aphrodite’s is a brand creation for a high-end food offering based upon the cuisine of the Eastern Mediterranean. The brief was to imbue restaurant quality throughout the brand whilst appealing to high-end retailers and restaurateurs.

Aphrodite, the Olympian Goddess of beauty is the main focus of the brand. Sprung from the dark-blue depths of the Eastern Mediterranean sea, she is historically represented as a beautiful woman with flowing golden hair.

We subtly depict Aphrodite with a golden ‘A’ monogram, it’s undulating lines referencing her flowing golden hair and birth from the waves. Banishing the stereotypical clichés of love and beauty we deliver the lesser known stories of Aphrodite. Her extraordinary myths are illustrated to enchant consumers and elevate the brand to godly status. An example of which sees Aphrodite transforming into a fish to flee an attack of the Typheous, a monster described in ancient texts as a winged giant with vipers for legs.

Illustrations are traditionally hand-cut and printed from wood block by renowned craftsman Andrew Davidson.