The Otley Run Co. (Student Project)

Derrick Lin


Designer: Lydia Bedford
Project Type: Student Project
School: University of Leeds
Course: Graphic and Communication Design
Tutor: Ben Bradley
Location: United Kingdom
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Digital Printing

The Otley Run is one of the most renowned pub-crawls in the country, enjoyed in Leeds by the masses. Piggy backing on the experience is The Otley Run Co., providing a unique beer for each of the 18 pubs along the way. Each bottle has a numbered label, representing its position on route. The numbers are filled with unique patterns that represent something about each individual pub, be it from history, their name or the architecture.

Elevating the experience is a scorecard to track progress (by affixing the stickers found on each bottle) and wayfinding on route to help guide consumers. Bright colouring and a bold style emphasises the enjoyment factor whilst clear numbering on pack helps consumers monitor how far they’ve come.

What’s Unique?
A beer company that has an individual beer for each of the 18 pubs on the Otley Run pub crawl.