Nativo

Creative Agency: Candid Brands
Project Type: Produced, Commercial Work
Client: Nativo
Location: Merida, Mexico
Packaging Contents: Organic native pork sale per kilo, cold pressed juices & handmade Yucatan marinades
Packaging Substrate / Materials: Plastic, Paper, Glass
Printing Process: Serigraph

Inspired by Charles Darwin and his scientific theory of natural selection. We pay tribute to Mexican Creole hairless pig and The Yucatan gastronomy. The unique mixture of spices, wild plants and the peculiar taste that cooking in a Mayan underground oven gives. A native product.

The client contacted us asking for a cardboard that he could hang outside of his commerce in order to be seen by people who passed by that place, we saw the opportunity to make something different and he allowed us to propose something different.

From the beginning we saw his product was attached to his Mayan roots and tradition of cooking underground using only creole hairless pig that he is breeding instead of the Iberian pig, and he only feeds them with hormone-free natural products which are plants you can find on the streets of his hometown and those plants are a rich source of protein, its process is slow but with a lot of quality involved and his clients can feel the difference; inspired by that we built his brand based on the background of the final principal product that is cochinita pibil.

What’s Unique?
It is the first cochinita pibil with a real branding with a quality experience, in Yucatan it is only habituated to the production and sale of ‘tacos’ and ‘tortas’, and the commercial brands are canned and have poor quality. It is the first time that something like this is done for cochinita pibil in the region, the design reflects the effort, quality, knowledge, and support to local producers.