Té Quiero (Concept)

Derrick Lin


Creative Agency: Chiapa Design
Project Type: Concept
Location: Sao Paulo, Brasil
Packaging Contents: Ice Tea, Juice, Organic Tea
Packaging Substrate / Materials: Glass bottle

The creative concept of the brand develops around the embrace and the feeling in it. In addition to transmitting a feeling of tenderness and affection, due to their expressions and the way they envelop the bottle, the characters were developed from the flavors of the drinks, creating a direct relationship between those flavors and their ethnicities.

The name comes from a pun that we created in Spanish to bring the idea that the product is as good as being in love. “Té” means “Tea” and “Te quiero” is the same as “I love you”.