Creative Agency: Chargefield
Project Type: Produced, Commercial Work
Client: 2Kids Brewing Co.
Location: San Diego, United States of America
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum
Printing Process: Digital printing
2Kids Brewing Co. is a graffiti-themed nanobrewery in San Diego, serving extremely small batch tasty and unusual ales. Looking to do small runs of cans, the brewery needed a series of labels that could be written on, displaying the beer name and alcohol content.
As the brewery has a street art theme, we tapped into that to develop a system of stickers that are based on “slaps”, aka sticker street art. Slaps allow artists to pre-make stickers and slap them around the city quickly. While a variety of stickers are used by artists to do this, some of the most popular are freely available, such as the United States Postal Service’s label 228 or name tags.
4 coloured labels were created in the vein of the 228 label, implementing natural areas to scrawl beer names and alcohol content, along with a hop/spray paint can indicia to replace USPS’ international express priority graphic. The blank label template also allows for future unique designs to be created.
We adapted a type of sticker from street art culture to be applied as a product label.