Designer: Yehia Nada
Project Type: Concept
Location: Wijchen, Netherlands
Packaging Contents: Supplements
Packaging Substrate / Materials: Plastic bottle
ANS is a new face on the market of health supplements. They provide all sort of health enhacements and they needed a new packaging design to reflect the new hip and trendy approach they have for their clients. So I chose gradients as the foundation for the designs. Everyone is going for clean one-colored designs these days, and as all other trends, it will look outdated and flat a year from now. So i opted for gradients which would never go out of fashion.
Combined with thin and clean typography and focus on content, the design comes out as honest and fresh.