Designer: Mara Rodríguez – Design
Project Type: Produced, Commercial Work
Client: Cafés Oquendo
Location: Gijón/ Asturias/ Spain
Packaging Contents: Premium Tea
Packaging Substrate / Materials: Plastic and paper
New packaging design for Cafés Oquendo Premium teas. A new high quality tea and infusions variety, which main strength is the use of high quality ingredients.
That’s why in this particular design we want to highlight the content of each packaging, using not only an clean image of the main ingredient, but a saturate and bright color for each reference, that helps the consumer to differ easily between all flavors on the supermarket. Also, the diagonal line that characterized the design creates a visual illusion that will captures the buyers attention.
We use a sans serif font in order to give a quality feeling the the design, and we mix it with a hand script one that give a gourmet touch to the final result.