Creative Agency: ContentFormContext
Creative Director: Charry Jeon
Designer: Yoonji Nam, Saerom Kang, Eunju Kim
Photographer: Kiwoong Hong
Project Type: Produced, Commercial Work
Client: Cutigen Laboratories
Location: South Korea
Cutigen Laboratories, A skincare cosmetic company asked CFC to develop a brand identity and packaging system for their brand-new skincare brand, Intermission.
Considering the balance of emotional and functional benefit of the product, we developed a symbol with a test tube and flower each representing science and emotion. We also created packaging system with same concept; systematic charts for science, calligraphic letters for emotion.