Designer: Asa Giannini
Project Type: Student Project
School: UW Stout
Course: Graphic Design 2
Tutor: Nagesh Shinde
Location: Menomonie, WI
Packaging Contents: Vegetable seeds
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing
For this project, the goal was to take a consumer product in need of redesign and create a new identity system and packing for it. Seed packaging is traditionally fairly uniform across brands with most companies producing small, rectangular white packets with vegetable photography on the front. My goal was to make an identity system that would stand out from the competition and appeal to millennials and young adults who are interested in organic gardening and receptive to a clean design distinguishable from the competition.
The name ‘inbloom’ was intended to get across the idea of potential and enthusiasm as seeds are not bought as a goal in themselves but simply as a means to getting to the moment of germination. Each seed packet comes with a small planting guide book so that the packaging itself can be kept mostly clear of clutter. The result is less a seed packet then a refined starter kit for a discerning gardener.
Instead of a traditional logo mark, inbloom relies on a flexible identity system where the repeated vowels of ‘bloom’ are reshapes to be simple, iconic version of the vegetable being packaged. The color scheme is simple, allowing the single unique color of each vegetable to be emphasized in the logo and then re-emphasized by the packaging itself. The packets are small, square boxes which immediately stand out from the traditional rectangular wax paper packets of most seed companies.