Creative Agency: Aspa Chroneou | Brand Identity Design
Project Type: Produced, Commercial Work
Client: Siouras SA
Photographer: Yiannis Kostavaras
Location: Athens, Greece
Packaging Contents: Olives
Packaging Substrate / Materials: Glass
Printing Process: Digital Printing
The new Premium Selia product range, by Siouras SA company – exporter of Greek olives since 1926 – specialised in all kinds of Greek Natural Olives. Siouras SA exports over 8000 tons to more than 40 countries worldwide.
For many years the Greek Table Olives have been a basic component of the Mediterranean Diet. They can be used as an apertizer, as a side dish or as an ingredient in many fresh salads and nice recepies in combination with different types of foods. “Elia” is the Greek word for olive and it would seem reasonable that Siouras, add the first letter “S” to “elia” and introduce to the world market the patented brand Selia, portrayed by the image of an ancient Mediterranean woman, pouring water and olives. This new premium product line of Selia comes to ensure us for the quality, food safety and reliability of Siouras company.