Global brand design agency BrandOpus has created a new identity and packaging for SCRUBD, a new and exclusive UK-based premium men’s grooming range.
The range which launched exclusively in Harvey Nichols this month, is dedicated to crafting effective, all-natural grooming products specifically for the demands of men’s skin. Combining age-old artisanal methods with cutting edge techniques they have created an effective, natural product line that leaves men feeling ready to make their mark on the world.
As the traditional definition of masculinity evolves with it comes shifting attitudes towards male grooming. Often faced with unsuitable products not relevant to their lifestyle, SCRUBD identified a gap in the market, they had an opportunity to cater for men who take pride in their appearance and are looking to enhance their grooming rituals. A SCRUBD man is confident in themselves and their style and actively seeks out quality and discernment in every aspect of their lives especially their everyday routines.
Through a thorough understanding of the market and commitment to the finer details, we created a modern, graphic and bold solution that mimics a stonemason’s signature, a symbol of the creator’s finest work. Assured yet unpretentious, SCRUBD adds a little luxury into the everyday routines that make up a big part of men’s lives. Not only is each product of the highest quality, a mixture of beveled embossing, texture and exceptional finishes ensure that the packaging is worthy of the product.
The range consists of their original organic triple-milled soap blocks and has expanded to include an energizing skincare range and anti-ageing skincare range. SCURBD launched exclusively at Harvey Nichols on 30 October and is available globally at SCURBD.com.
John Ramskill, Executive Creative Director at BrandOpus says, “Our partnership with SCRUBD was based on mutual understanding and shared ambition. Together with a carefully crafted brand and an exceptional product we were able to gain lucrative shelf space in Harvey Nichols. Proving that dedication to quality and attention to detail are invaluable when creating a brand.”
Mark Helvadjian, Founder of SCRUBD says “BrandOpus were instrumental in helping us to define what SCRUBD stands for. The entire collection is crafted not only to meet the specific needs of men’s skin, but to become an integral part of a discerning lifestyle. They really understood that when a man feels great in his skin he can achieve anything.”