HUZZAH! A New, Non-Alcoholic, Probiotic Seltzer

Design: BrandOpus
Location: United Kingdom
Project Type: Produced
Client: Molson Coors Beverage Company
Product Launch Location: United States
Packaging Contents: Beverages, seltzer
Packaging Substrate / Materials: Aluminium cans
Printing Process: Dry offset- cans

BrandOpus, the global brand-led creative agency, releases the bold, new creative for its latest project: HUZZAH™ Probiotic Seltzer, the first non-alcoholic innovation from Molson Coors Beverage Company. Launched with the support of L.A. Libations, a next-generation beverage incubator, HUZZAH™ is a pumped-up, flavoured seltzer with added probiotics to help support a healthy gut.

“Now, more than ever, consumers want something flavourful that doesn’t compromise on health benefits,” said said Lane Goggin, Molson Coors portfolio manager of non-alcoholic beverages. “That’s exactly what we did with HUZZAH™ — we built a probiotic seltzer with feel-good energy and compelling functional benefits, hoping to leverage the fast growth happening in sparking water and seltzers. The name itself sparks excitement in the category and we’re eager to get it on the shelf.”

With the goal of targeting consumers that live life out loud, HUZZAH™ is energetic and enthusiastic in its branding – from its celebratory name to its bright, neon colour palette. The bold-brushstroke exclamation point symbol front and center and the blend of straightforward graphics and photography creates a brand world that aims to break through in the seltzer aisle.

The visual, brand world of HUZZAH™ is a vibrant one that uses pops of colours on a crisp, white canvas to not only engage consumers and reflect the product’s cool, Southern California origins.

“It was important that HUZZAH™ brought the energy and dynamism into consumers’ lives in a premium way, with a punch of color breaking out of the simple white canvas,” said Ramskill.