NRG Roots

Art Director, Designer: Tanya Farba
3D Visualizer: Pavel Gubin
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Russia, Moscow
Packaging Contents: Fertilizer
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

NRG ROOTS – Innovative fertilizer
It is a product for people who are just beginning gardening. The product line includes three types of fertilizer. For active growth, for blooming and for fast metabolism of plants. Fertilizer feeds the roots of plants with necessary elements. The consumers are urban residents, couple, 35-45 years, work in office. Recently bought a country house. The design of the bottle provides measuring cup and sturdy carry handle.

What’s Unique?
The main idea of the design is that fertilizer is a scientific, balanced and innovative substance to feed the roots of plants.