Gouri’s Energy Bars

impprintz

Auroville, Tamil Nadu, India

Designer: Impprintz
Project Type: Produced, Commercial Work
Client: Gouri’s Goodies
Location: Mumbai, India
Packaging Contents: Energy bar
Packaging Substrate / Materials: Film, wrapper
Printing Process: Rotogravure

These wholesome handcrafted energy bars by Gouris Goodies are aimed to be made available at most Indian supermarkets, and not be a product that is exclusively available at speciality food stores. Bringing a tasty, nutritious and genuine snack option to the aisle, that otherwise seems cluttered with foods full of preservatives and ambiguous ingredients. The growing market for health foods in young India inspires healthy snacking options as well.

The packaging is designed to be straight forward, attractive and clear. Pop colours to denote joy, youthfulness and living to the fullest. A window helps the consumer see the energy bar inside the wrapper, along with the product highlights on the packaging. Each flavour has different ingredients, which can also be seen through the window.

Do not think, simply reach out for these bars, they are ‘Honestly, delicious.’