There has been substantial growth and exploration in the Indian food industry recently. Bun Maska came to us when they decided to start an entirely new segment- flavoured and infused butter (with a variety of breads to go with).
We designed the logo and packaging system for Bun Maska, to launch this remarkably untouched food segment with their first range of gourmet butter.
The identity infuses the softness of melted butter with a quintessential butterknife to clearly talk about the core offering of the new brand.
The pack appeal is vibrant and festive, and the system is made easy to replicate for new product ranges with ingredient-based nomenclatures and colour blocks to identify the variants. This helped the brand scale up and expand its range with little intervention.