Hemplanet is a brand from Auroville (India) that creates and sells hemp-based lifestyle products across India. With the growing hemp industry, they needed to make their brand and packaging more attractive and communicate the goodness of cannabis.
The logotype is made of organic letterforms with a bulge that represents a globe. The outline-holding device adds strength to the identity and helps it stand out.
For the packaging design, we went with a minimal and functional approach of using earthy and reusable materials like kraft paper and glass, resonating with a sustainable hemp lifestyle.
We designed a system across hemp foods and hemp body care products.
The new branding and packaging have helped them reach larger audiences and sell better off store shelves.
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