Designer: Jessica Coates
Project Type: Student Project
Course: Graphic Design
Location: Melbourne, Australia
Packaging Contents: Vitamin Water
Packaging Substrate / Materials: Glass bottle, carton
Design a brand identity and accompanying packaging for a Vitamin Water targeted at a specific demographic of aerobics enthusiasts.
Flamboyant, bold and loud, MAX vitamin water is made for the movers, shakers and groovers. Inspired by everything 80’s the packaging is designed to evoke playfulness and to some, nostalgia. Geometric art and patterns of the era heavily influenced the design. Camille Walala was also a huge inspiration in how to approach such style in a more modern and contemporary way. Colours were influenced by 80’s fashion – lycra, scrunchies and leg warmers.