Project Type: Produced, Commercial Work
Location: United Kingdom
Packaging Contents: Gourmet Pies
From square pies to pies from the square
Strategic brand design agency BrandOpus has recently designed a new identity and packaging for consumer brand Square Pie the UK’s first gourmet pie brand, a division of Beat Foods Ltd, known for their traditional and inventive pie recipes.
Founded in Spitalfields Market in 2001 before being acquired by Beat Foods in 2018, Square Pie pride themselves on using only the finest natural ingredients and working with bakers who care about quality. Square Pie never cut corners and are passionate about their food and their market stall heritage.
Born in London’s East End the new identity for Square Pie celebrates the diversity and vibrancy of an urban Britain which revolves around a proper market square. We brought that same spirit and energy and put it at the heart of the brand. Just like their pies, the new identity has been crafted with care and is designed to stand out from the crowd and put a smile on people’s faces.
From their days as a market stall to being stocked in supermarkets across the country, Square Pie still takes the same pride in delivering real food pleasure and bringing people together.
Kate Jones, Design Director at BrandOpus says, “Square Pie has a spirit and heritage unlike many other brands and we wanted to reflect this in the identity. Their new look is warm and open and perfect for a such and enthusiastic and down-to-earth brand.”