Derrick Lin


Design: brandon agency
Project Type: Produced, Commercial Work
Location: Armenia, Yerevan
Packaging Substrate / Materials: T-shirt, bag, backpack, transport, hat

In 2018 City of Goris was recognized as a CIS capital.

The main task was to tell about Goris, present features of culture due to branding. Before starting the job, we visited Goris, investigated the territory, and separated the peculiarities of Goris. Thereby, we found sources of inspiration for branding. They were edgy mountains, which are unique in their way and exist only in Goris; caves, houses, roofs, stone pyramids (Goris people call it barkash), balconies, the structure of arched windows and doors, and finally nature. All of these were the distinctive elements, which together must create the image of Goris.

We created a logotype that contains some of the most important attributes of the city’s characterization, as well as branding activities with individual char acteristic elements. In branding we use the unique architectural solutions typical to the city ,distinctive designs of walls and the city’s symbol, which are their rocks.