Design: The Birthdays Design
Project Type: Produced, Commercial Work
Client: Moschopolis Winery
Location: Athens, Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset printing, Foil Stamping (white)
Aiόra is the latest wine series of Moschopolis Winery. This greek word’s meaning derives from the name of the ancient Greek celebration for god Dionysus but is also a word equal for relaxation through levitation,as it is literally a synonymous word with swing. Instead of illustrating a narrative of this word, it has been chosen a perspective which doubts what is to be physically ascended, an oxymoron which brings a set of levitating rocks, the bigger standing and supported over the smaller, a floating synthesis, an overall metaphor in redefining what is known in what is familiar.
We find unique that, the white hot foiled & embossed type has a transparency and creates a more airy effect on the label, the same time it illustrates a composition made of rocks.