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Design: Karla Hanón
Project Type: Student Project
School: Academy of Art University
Course: Package Design 2
Tutor: Thomas McNulty
Location: San Francisco
Packaging Contents: Shot Glass Set
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Digital Printing, Foil rub down Transfer, Die Cuts

Background
David Segall and Alex Chatam developed “Das Fang,” a set of four 1.5 oz shot glasses made of premium glass and shaped like giant wolf fangs. Both developers worked together to make drinking more fun and accessible. The concept and inspiration behind Das Fang comes from Fenrir, a monstrous wolf from Norse mythology.

Approach
The typography, color scheme and overall feel for this project was inspired by the modern, fun and fierce design of the shot glasses. The structure was built with fang-shaped dye cuts to show the product but was also sturdy enough so that the glass is protected for shipping purposes. In addition, there is a wooden holder that keeps the product in place without risk of spilling a drop.