Moolanda ‘Shattered Rock’



Agency: Cornershop
Creative Director: Damian Hamilton
Project Type: Produced, Commercial Work
Client: Moolanda
Location: Adelaide, Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Glass Screen Print

Moolanda is the new name for LanzThomson, boutique premium wine producers from Barossa Valley, South Australia. Cornershop were appointed to develop a brand identity for the company and packaging for three tiers of wines. Moolanda is an Aboriginal word meaning “on the far side”. The Moolanda vineyard is located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on the Moolanda vineyard this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.

‘Shattered Rock’ is Moolanda’s finest wine, selling at around A$100 rrp. It is produced in limited quantities only in years when the fruit excels. The design is an understated solution; graphics screen printed in white directly on the bottle and a complementary cigar band to add to the premium statement. The feature of the package is an abstract design inspired by shards of rock.