Agency: Harcus Design
Creative Director: Annette Harcus
Designer: Jaimee-Lee Field
Photographer: Stephen Clarke
Project Type: Produced, Commercial Work
Location: Sydney, Australia
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle, paper
Chiaro – Italian; meaning bright, luminous, light.
‘Chiaro Gin’ was designed as new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each was approached as stand-alone packaging project expressing individuality and appropriateness to relevant markets.
A true reflection of the beautiful bright ultra-white cotton paper stock that is Spicers Cotone Extra Bianco Ultra. The design highlights its amazing embossing qualities.