Docks Seafood

Derrick Lin


Design: Dominic Sakalauskas – D87
Project Type: Concept
Location: Lithuania
Packaging Contents: Seafood
Packaging Substrate / Materials: Cardboard
Printing Process: Offset

A Seattle based distribution company was at first a family-owned and operated company dedicated to providing the healthiest protein on the planet. The objective was to develop full rebranding, consisting of house style, web and packaging. The idea was to showcase professionalism through a rigorous basic yet somewhat modern and playful aesthetics. Simplicity communicates core values, while small attention to detail could give one a clue to company’s drive towards its business ethics. Bold and big with a splash of limited colour palette is more than enough to make a first good impression last the longest.

What’s Unique?
The packaging bares info with the design on two sides (either lobster tail / crab shelf) right above it, a black tape goes over that’s usually used to close the box and strengthen the product when distributing across numerous locations . So what makes it so unique is that the tape (when closed) creates a full blown visual between the two sided graphics.