Manufacturer: Oriental Packing Co., Ltd.
Project Type: Produced, Commercial Work
Location: Taichung, Taiwan
Packaging Contents: Condiments
Packaging Substrate / Materials: Paper, cardboard, flexible rope
Printing Process: Lithographic Printing, Matt Lamination, UV spot
In this design, blue color is chosen because it associates with naturalness and freshness of the condiments; fuchsia is used to contrast with the condiment color and the black color on the jars is used to stand out in the packaging, creating an overall fashionable visual effect.
The image of condiment ingredients are illustrated on the box packaging as well as the cap sleeve in order to create a young look to the product. The way the jars are displayed inside are as if models are confidently presenting themselves in a fashion show, standing out in front of the crowd.
The style of the packaging design by Oriental Packing was an innovative approach, aiming to create a visual and brand identity of A Choice. Aside from the bold contrasting of colors, the structure is also designed in a way that is optimal for both gift giving and displaying purposes; the gift box can be reused as a display container of cosmetics, stationery, etc.