Extra Istrian Olive Oil

Design: MAKE Creative Design Studio
Project Type: Produced, Commercial Work
Client: Extra Istrian Olive Oil
Location: Poreč, Croatia
Packaging Contents: Olive oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, tactile lacquer

The heart of the olive oil has a central position (like the sun) on the label/labels which once again has an underlying meaning in addition to stating the volume of the bottle, so one can say, for example: 750 ml of pure love!

The heart (sun) in the colour of the oil, along with the logo in the negative, is highlighted on a deep black background (double black print) on the entire label which is made of paper resistant to oil stains. To counterpoint the muted shine of the glass, the deeply matted black label creates a more elegant and soft effect, while being better adapted to the hands and easier on the eye, just like a wine label.

Labels are made for 250, 500 and 750 ml packages.

The Extra Istrian logotype is the licensed, adapted and personalised logo of the entire product line and developing line of the Bratović brand.

A stylised olive leaf which extends to the capital „I“ which is centrally positioned when looking at the text (extraIstrian) – creates the basis for „reading“, observing and recognising the entire brand.

A drop of olive oil which turns into a heart (or a heart that turns into a drop of oil, if you want to be more romantic) leans onto it and is an integral part of the logo.

Like a drop of olive oil dripping from a can, the logotype graphically encapsulates the brand values of the company.

Istria has for many years been branded as a region with a strong tradition in olive production. Oil from this region has won international awards, captivating connoisseurs with its freshness, colour, aroma… Each name, each new label, each new drop of this priceless treasure conceals a vast amount of work and knowledge… Work on the land, in its preparation and cultivation, tending each tree in the olive grove, tending the fruits, taking the utmost care during the entire process, storage and packaging.

If all this effort and knowledge blends together with the harsh Istrian red soil, the temperate and dry climate without large fluctuations in weather conditions, as well as timely harvesting and processing – only then can you discover the secret that lies hidden in the taste and nutritional value of this timeless super food – extra virgin olive oil!

What’s Unique?
The heart of the olive oil has a central position (like the sun) on the label/labels which once again has an underlying meaning in addition to stating the volume of the bottle, so one can say, for example: 750 ml of pure love!