Design: Lansid Design Studio
Creative Director: Jinlian, Hsiao
Project Type: Produced, Commercial Work
Client: Xingyuanbao – Empowered Curcumin
Location: Taichung, Taiwan
Packaging Contents: Healthy food
Packaging Substrate / Materials: Paper, Cardboard etc.
Printing Process: Digital printing
This is the packaging design of curcumin. Before the design, the shape of the box is not connected with the brand, and the content can not make consumers have the desire to buy, so we re-create, let the packaging sell its own charm.
The key visual effect pattern – hexagonal, inspired by the chemical decomposition of curcumin extraction.
The whole package is drawn in the form of a drawer box. There are 30 bags of light aluminum foil package. The original aluminum foil package has no design. We will make a consistent design inside and outside the package, and extract the relevant color of turmeric powder to make the main help of the brand. It solves the problem of “not connecting with the brand” and “not attracting consumers”.