Design: CreativeByDefinition
Project Type: In production
Client: Sirus
Location: Switzerland
Packaging Contents: Saffron
Packaging Substrate / Materials: Cardboard

Being a high-end product, the packaging design is designed not only to protect its contents, but has a larger purpose to convey a unique message, a depth-understanding of the product inside.

The saffron packaging design is taking the customer on a journey, closer to the ancient food & culinary history of The Great Empire of Persia. The composition aims to ensure a visual and sensory experience, playing with transparent and opaque elements.