Design: Nice People
Location: United States
Project Type: Produced
Client: Four Spa
Packaging Contents: Shopping Bag, Coffee Cups, Gift Certificates
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping, Offset
Four Spa is a luxury nail salon & spa located in Saudi Arabia. Offering services like manicures, eyebrow threading and even massages, Four Spa is a relaxing haven in the heat of Riyadh. With 3 locations and a growing popularity among locals and travelers, they came to Nice People for a brand refresh to create a bolder, lasting impression.
The goal behind the new brand is to feel like an American brand with a nod to their Arabian culture. Since the interiors carry a modern luxury feel, the brand was designed to fit within their existing spaces. The biggest deliverable in the brief was to create an iconic pink bag to serve as a walking advertisement at hotels, malls, and the airport in the city. Their signature pink was modernized, their Arabic 4 submark refined, and a new wordmark was introduced that’s a mix between art deco signage and turn of the century latin type like Ehmcke Antiqua.
Shopping bag comes with custom dyed handles to get the pink on pink look. Gold Foil stamped on both sides and perfectly matching the Colorplan Candy Pink paper used for the gift certificate envelope and additional Collateral.