Design: Pica Packaging Design Lab.
Project Type: Produced
Location: Beijing, China
Packaging Contents: Daily necessities
Packaging Substrate / Materials: Paper
Organic cotton is a high-quality “environmentally friendly cotton”. From planting to product, it must be natural and non-polluting. New brands are often difficult to gain customer trust. Based on the local customs in Chinese culture, it separates the similar products in the global high-end market. At the same time, it proposes that “every layer is organic”. Super-discourse precise positioning, separated from ordinary cotton products, practical packaging solutions can further attract customers. Pay attention to and complete emotional communication to achieve maximum brand building.