Radacini Icewine


Design: 43oz.com – Design Studio
Project Type: Produced
Client: Radacini Wines
Location: Chisinau, Moldova
Packaging Contents: Wine
Packaging Substrate / Materials: glass bottle, paper label
Printing Process: Digital printing, tactile varnish

An ice wine always feels special, unique, even if its production technology has been known for centuries and has spread all over the globe. Because the ideal conditions for harvesting frosted grapes that will ultimately transform into an exclusive dessert wine don’t take place every year. That’s why when the Moldovan winemaking brand Radacini has produced their version of icewine from the 2017 harvest of their Riesling variety, we had a precise understanding that the design should reflect the special, limited character of the drink. That’s how the Radacini Icewine project came to be.

The frosty spirit of Radacini Riesling Icewine 2017 can be clearly seen even upon the first glance at the packaging. Every line, every element in the overall composition emphasizes the refined taste of the drink, taking us into the cool autumn morning, when the last grapes are being harvested from the frosty vines, and are taken to processing, where they ultimately give birth to an exceptional sweet wine. Namely this combination of the late autumn’s chilly breeze engulfing the vineyards, and the warm, cosy flavor of a classic ice wine, has served as the basis for this design project.