HAJOK Design

Mühlenkamp, Hamburg, Deutschland

Design: HAJOK Design
Project Type: Produced
Client: Unilever Europe
Location: Rotterdam, Netherlands
Packaging Contents: Vegan Ice-cream

The vegan ice cream brand Swedish Glace is a delicious alternative for every ice cream lover and HAJOK Design has developed a packaging design that perfectly fits the target group.

More and more people are giving up milk for the benefit of the environment and putting their faith in a vegan lifestyle. Swedish Glace has been developing lactose-free ice cream for the UK market for more than 20 years, making it not only the first vegan ice cream brand, but also the most popular. The two new premium varieties in the typical ice cream pint format are rich in natural ingredients, such as berries and nuts and lactose-free almond or coconut milk.

Not only consuming the ice cream should be enjoyable, but also the experience of buying the new varieties. The most important product benefits – genuine taste without fancy ingredients and sustainability – had to be reflected in the new packaging design. The design should remind consumers of a summer‘s day in Sweden – friendly, natural and relaxing!

Contemporary and unconventional illustrations that abstractly depict the ingredients of each variety are key elements of the packaging design. The typography is clear and reduced and stands for the modern, Swedish attitude to life. The soft pastel tones set on a pale background communicate lightness and enjoyment, thus creating an appealing brand image.