Yanghe Micromolecular Chinese liquor

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Derrick Lin


Design: Oracle Creative Design
Project Type: Produced
Location: China
Packaging Contents: Chinese liquor

Yanghe Micromolecular Chinese liquor is a re-innovation of Chinese liquor category, micromolecular liquor is made by scientific and technological for drink better. We believe that the injection of scientific and technological means is only a sublimation of traditional brewing, and ultimately wine is still to interpret the charm of traditional liquor. Therefore, in the product image design, we go against the way, the design dilutes the sense of science and technology and modern elements, packaging using sandpaper, hemp rope, wooden bottle cap and other native materials.

All in all, we reflect the concept of “brewing people-oriented” through the design, advocating the Chinese liquor return of brewing to nature, return to brewing.