Jaune Candle

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Agency: Atelier Neşe Nogay
Art Direction: Neşe Nogay
Graphic Design: Deniz Damar, Duygu Kargılı
Photographer: Barış Gültürk
Location: Turkey
Project Type: Produced
Client: Jaune Istanbul
Product Launch Location: Turkey
Packaging Contents: Candle
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

Jaune Istanbul is a curated concept shop that also produces and sells some of their own designed items. Their collection consists of fashion and lifestyle items. The shop’s interior gives a warm, natural, Mediterranean feel with hints of ethnical details. We have created a visual identity which was simple and elegant but eye-catching enough with a high contrast between warm yellow and black. The custom packaging we designed for their new year special scented candles carried the same feeling with gold foil and gloss black details on a matte black paper box.