Design: Panamera Branding Consultants
Location: United States
Project Type: Produced
Client: JOI
Product Launch Location: United States
Packaging Contents: Nutmilk
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

JOI is the perfect Nutmilk in seconds. 100% Natural. 100% Nutbase. Preservative-Free. Made fresh every time. Better to make, better to drink, better for you. By integrating raw integrity with bold creativity, we will be the most trusted plant-based brand with a thriving community that is as healthy as our product. We want to be an internationally recognized brand known for its quality products, sustainable practices, and giving to social causes.

What’s Unique?
Our nutbases are a concentrate made of 100% nut content, no junk. All you have to do is add water, blend ‘er up, and dramatically throw away all of your nut bags and impostor nut milks. No additives, all the nutrients, just 30 seconds.

The brand is more than the JOI name and logo – it’s our values and our reputation. Every encounter people have with the JOI brand should reinforce what we stand for, and leave them with a positive impression.
Staying true to this identity and communicating consistently across the entire JOI experience makes it easier to build trust and forge an authentic connection with our audiences. It’s this bond that gives is more influence over public perception, more loyal advocates, and more valuable brand.