Design: Srecko Radivojcevic
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottles and paper labels
Printing Process: Digital printing
The name of the wine comes from the Spanish word for bull. Therefore, bull ink sketch takes dominant part of the label.
The Toro wine celebrates the bull-iconic animal and presents big inspiration for artists.
His strength and power are presented with stylized ink drawing of resting bull, ready to get up at any moment and run with all his might.
The colors of the labels are inspired by the colors found in the vineyard and the varieties of grapes involved in the creation of wines. Taking inspiration from traditional Spanish wines ‘Toro wine’ is presented in three different tastes: Cabernet Sauvignon, Chardonnay and Grenache Rose, with premium edition of Cabernet Sauvignon with golden bull label.