Yingjiagong Baijiu Collection 2019

Posted on

Derrick Lin

Global

Design: Oracle Creative Design
Location: China
Project Type: Produced
Client: Anhui Yingjiagongjiu Co., Ltd
Golden Pin Design Award PR: Daniel Cunningham
Product Launch Location: China
Packaging Contents: Chinese white wine
Packaging Substrate / Materials: Glass, metal, plastic
Printing Process: Digital printing

The brand story dates back to the Chinese Han Dynasty Emperor Wu and his journey to the Mountain of Huo. A beautiful woman on the mountain offered this wine to the emperor and he was overwhelmed with its taste. The design of Yingjiagong Baijiu Collection 2019 captures this mountain in the style of an ancient Chinese landscape painting. It is not just a Chinese white wine bottle, but a combination of Chinese art, craft, and philosophy; designed to be placed on display.

Yingjiagong Baijiu Collection 2019 is shortlisted as a finalist for the Golden Pin Design Award 2019 Best Design, which will be unveiled at the award ceremony in Taipei on December 5.