Design: Oihuka Studio
Project Type: Concept
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass bottle, matt paper, black carton, UVI
Printing Process: Offset printing, UVI
Brand new packaging for Johnnie Walker’s black label whisky.
Limited edition created based on the product name itself – black label-, it has been made using black color on a black background, highlighting the illustration and the name itself with UVI varnish on the matte background.
The label illustration has featured elements related to Scotland, as well as the ages it has been kept under lock, 12 years.
Seeking for a new image, more contemporary, based on the usual principles, the logo and the diagonal arrangement of the name is maintained.
Three fonts are combined: a calligraphic one that reshapes the brand name, a classic serif font, and finally, a sans serif font.