Design: WIN Creating Images
Project Type: Produced
Product Launch Location: Germany
Packaging Contents: Cosmetics Skincare Range
Packaging Substrate / Materials: Cardboard, Plastic
Printing Process: Offset
Superfood power, 100% vegan, probiotic and prebiotic ingredients. This is the natural base of a new sub-brand of skincare products aimed at younger female consumers by the cosmetics brand BABOR.
WIN decided to let the new brand take up the space and to be the hero on pack. The modern and minimalistic design on black material used the right codes to reach the younger audience. A coloured guide of ingredients and benefits enables consumers to individually mix single product items to match their individual needs and taps right into the trend of customised care. The range is exclusively available at Douglas.
On top of the heroic design, we are proud to say that the packaging has been made more environmentally friendly through ideas from our WINSustain unit: the pack forgoes the information leaflet by printing this information on the inside of the cartons. Beauty on more than one level.