The Poem That Goes With Wine & Moon

Design: Lung-Hao Chiang
Location: Taiwan
Project Type: Concept
Packaging Contents: Craft beer
Packaging Substrate / Materials: Aluminium, Paper
Printing Process: Digital printing, Screen printing

“If you take tang poetry to press, at least half a jin of wine will drip out.” —— Luo Fu, Taiwan poet

The moon and wine are one of the emotional themes in classical poetry.

Poetry, wine and the moon are inseparable, they reflect the various emotions in life.

Words full of wine and melancholy, with the wine under the moon, drink the vicissitudes of the cup.

What’s Unique?
The concept behind this packaging consists of 3 poets, 3 flavors and 3 emotions

It is often said, “poetry is wine in the text, and wine is poetry in the water.”