2020 Happy New Year Branding. Creative Concept.

Derrick Lin


Agency: SHUMI LOVE DESIGN (TM) Branding Agency
Creative & Design Director: Valerii Sumilov
Designer: Val Noizman
Visualizer: Maxim Kulikov
Location: Moldova
Project Type: Concept
Packaging Contents: Wine, beverage
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Printing, stamping, embossing, tactile varnish, selective varnish

Being a branding agency, we simply couldn’t ignore the magic number of 2020. We just could help playing with the fonts a little bit, as our dear customers like to say.

On a more serious note, we simply wanted to do some creative branding for the New Year 2020. So, without further ado let us introduce the branding concept for the 2020 HAPPY NEW YEAR EDITION limited line of wines.

Once again, we would like to wish everyone a Merry Christmas and a Happy New Year 2020! May everyone find something to enjoy in the new year: for some people it could be art, for others it could be a great performance and for someone else, it could be technology, strategy and logic.

What is the new coming year going to be like for us? May it bring us happiness in some things and be unique in others!

What’s Unique?
With this project, we would like to wish all our partners, customers, colleagues and all the players of the alcoholic beverage and packaging markets a happy New Year 2020 and Merry Christmas. In addition, we also want to wish the same to anyone who appreciates beauty and graphic design.

Everyone can find a congratulation of their own liking in this project. We have experimented with a variety of styles and design schools but we have kept one thing unchanged: all our presentations of the New Year 2020 are done in the form of a wine bottle label. That’s what a limited edition of premium wines dedicated to the New Year’s celebration could look like.