Farmand Coffee Powder 2019

Design: Seyed Sajad Izadi
Location: Iran
Project Type: Produced
Client: Farmand
Product Launch Location: Global
Packaging Contents: Coffee Powder
Packaging Substrate / Materials: Metal cans
Printing Process: Offset

The design of the Farandim Coffee Powder Packaging was a product that had been sold for years in the shops and the marketing team had come to the conclusion that after all this time the packaging was outdated and needed to be redesigned, but as you know There are many limitations to redesigning the product because it finds its market place and should not be designed to lose its target audience, so I tried to keep the red lines (including red cups, browns, coffee beans). The company came up with graphics that were both up-to-date and adhering to the design principles and were the result of a design effort I made. Teda on cans and finally packed into the box was empty.

What’s Unique?
The authenticity of the design and the serious tone of its expression create the potential to be special.