Shanglinyuan – luxury tea box

Design: Pica Packaging Design Lab.
Location: China
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Carton tin can

Market shows that in the past decade, luxury tea brands are in hot pursuit. The tea space names after the well-known royal garden in Han Dynasty – “Shanglinyuan Garden”, wants to build a luxury tea brand endorsed by the traditional tea culture. By using an international visual language, Pica Lab tells a story about local conditions and customs from western point of view. The scenes include looking for the proper tea species, inquiring to the highest quality, and anecdotes among tea making process. Consumers can feel the warmth of the brand directly through these images.