Design: Olga Sereda
Location: Russia
Project Type: Student Project
School: British Higher School of Art & Design
Course: Visual Communications
Tutor: Leonid Slavin & Yevgeny Razumov
Packaging Contents: Cosmetics for newborns
Packaging Substrate / Materials: Plastic

MAPA is a line of cosmetics for babies.

The design is based on drawings about dad. I think that the role of the father in the modern world is changing and becoming more capacious and multifaceted. Men’s tenderness takes on more shades, meanings and, in general, becomes different.

The birth of a baby is not only a great joy but also a large number of worries that often fall to the mother. Often, fathers come to their aid, who in modern conditions can take care of the baby and successfully deal with it.

In addition, in the modern world, gender roles are becoming increasingly blurred. Jobs and responsibilities are less and less divided into male and female. Modern people are increasingly showing tolerance and empathy. It leads to deviation from the traditional way of life of the family. Same-sex marriages appear, and they too can successfully take care of children.

MAPA is a gentle and reliable cosmetics for newborns, which you can rely on as a dad 🙂 Take care of dads and their tenderness…