Design: PG Brand Reforming Company
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Vegetable gummies
Packaging Substrate / Materials: Pulp Paper
Printing Process: Flexography
During market analysis, our agency together with a client has developed an idea about healthy sweeties. So it’s how the unique for the Belarusian market chewing marmalade with vegetable flavors was born. The new trademark name is “Polza”. In the Russian language, it means “health benefit”. This name fully conveys the main idea of the product — a combination of natural vitamins and healthy profit from the vegetables and the pleasure of eating gummies.
Design is based on the concept of a botanical Encyclopedia. The illustration is stylized as an encyclopedia article. The text block on the packaging explains to the consumer the real benefits of the product.