Agency: The Academy
Art Director: Alaa Mansour
Project Type: Produced
Client: Egypt Foods Group
Product Launch Location: Egypt
Packaging Contents: Snacks
Packaging Substrate / Materials: Silver Foil
Printing Process: Flexography
Cono is a corn-based snack that used to exist in the market and then disappeared. Now the product is back and we have also 2 new variants established along with the already existing Cono Cones. Our objective was to create a brand revamp that disrupts the market and communicate the newly enhanced and developed Cono products.
What’s great about the logo and packaging uplift is that they fit the new target audience that is older in age. Also, now we have 2 new products added to the Cones, which are the Puffs and Popcorn and there was a big challenge differentiating the three products under the same family. This was achieved by having the same look and feel but with different patterns, icons, colors and of course, characters.
Cono is a different kind of snack. And that’s what the entire communication is based on two lovable characters on each of our products… the optimistic Co and the pessimistic No. As you can see, their characteristics are clearly highlighted with their mannerisms and facial expressions. The special here was differentiating the three products under the same family. This was achieved by having the same look and feel but with different patterns, icons, colors and of course, characters. The color combination used on the package and the silver foil printing used are the uniqueness of the package.