Design: Lung-Hao Chiang
Location: Taiwan
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Aluminium
Printing Process: Digital printing, Screen printing

After grinding, drip water, and finally taste the black aroma and flavor, the coffee is black, ink is black, Chinese ink painting and coffee are both arts of black.

By combining Chinese ink and coffee with playfulness, we can admire the art of a Chinese ink painting. In the concept of Chinese ink painting, the ink has the concept of “five color levels of ink”, which means that the ink color changes from thick to light. With the concept of “ink-divided five-color levels”, the flower theme in ink painting is combined with coffee roasting and flavor.

Roasting degree is burnt, strong, heavy, light, clear, and flavors are plum, orchid, bamboo, chrysanthemum, pine and cypress.

In Chinese ink painting, plum, orchid, bamboo, chrysanthemum and pine and cypress have different meanings. Often used to praise a person’s character.

  • Plum: fearless & resolute
  • Orchid: talented & romantic
  • Bamboo: modest & practical
  • Daisy: independent & self-disciplined
  • Conifer: patient & trustworthy

What’s Unique?
Chinese ink painting draws attention to artistic conception and gives viewers space for imagination. The process of drawing is called “writing” rather than “painting”. Visual planning is based on the concept of ink painting, not its image, Deconstruct and combine with punctuation marks to “write” a modern ink painting.